About HOBAD Bait Co.
HOBAD Bait Co. started with a simple idea: fishing lures should be as fearless as the people who throw them.
Every time we hit the water, we kept hearing the same question: “What’s HOBAD?” The answer’s easy — Honey Badger. Known as one of the most fearless creatures on earth, the honey badger doesn’t back down from anything. That same attitude fuels everything we make.
From bold color blends to durable hand-poured designs, our baits are built to stand out, take punishment, and help you haul in the kind of fish worth bragging about.
We believe fishing should be bold, exciting, and built on grit. That’s why every HOBAD bait is:
Hand-crafted in small batches — no mass-produced junk
Tested on real waters — not just in a mold
Designed to stand out — unique colors you won’t find anywhere else
There are plenty of bait companies out there — but none with the honey badger mindset. We experiment fearlessly, push color combos beyond the ordinary, and build baits tough enough to survive cast after cast.
We’re more than lures — we’re a movement for anglers who fish without fear. Whether you’re on the water at sunrise or grinding until sunset, HOBAD is here for those who don’t back down.
Ready to fish like a honey badger?
Best baits I've ever used!
Jake T.
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Customer Reviews
See what our anglers are saying!
Hobad baits transformed my fishing experience. Caught the biggest bass ever!
Jake R.
Lakeview
These custom baits are unbeatable! I recommend them to every angler I know.
Sarah L.
Rivertown
★★★★★
★★★★★
❓ Frequently Asked Questions
What does HOBAD mean?
HOBAD stands for Honey Badger — nature’s most fearless predator. Just like the honey badger, our baits don’t quit. They’re tough, bold, and badass.
Are your baits hand-made?
Absolutely. Every bait is hand-poured/Injected in small batches to ensure quality, durability, and one-of-a-kind color patterns. No mass-produced junk here.
Do your baits actually catch fish?
Oh yeah. Our baits aren’t just for show — they’re tested on real waters and proven to put bass in the boat. Anglers trust HOBAD because the results speak for themselves.
We’re fearless when it comes to experimenting. If you’ve got a color idea, reach out — we love working with anglers to bring bold new combos to life.
Can I order custom colors?
Where can I buy HOBAD baits?
Right now we sell through our Etsy store. More options, exclusive drops, and gear are coming soon — so subscribe for the latest badass updates.